Celebrities are consistently setting trends with their unique and spectacular platinum engagement ring styles. Ariana Grande, Anne Hathaway, Natalie Portman, Priyanka Chopra, Jennifer Lawrence, and Beyonce are only a few of the celebrities who’ve been photographed wearing their most special platinum ring over the years. Why is a platinum setting so popular for an engagement ring Platinum is a naturally white metal and 95% pure (unlike white gold), so it brings out the brilliance of diamonds. And platinum’s tenacity allows it to stay as is through the passage of time, so engagement rings can be passed along to future generations!Platinum Guild International, the marketing association for the platinum jewelry industry, highlights some of the most popular engagement ring designs.More platinum jewellery designs and information can be found @platinumdaysoflove (IG).Ariana Grande Credit – InstagramThis Toi-et Moi style features an oval diamond and a pearl on a thin platinum band. Rumor has it that the pearl was from Ariana’s late grandfather’s tie pin.Above: similar style platinum ring from Angara ($1,296)Anne HathawayCredit – Kevin Mazur/WireImageAnne’s ring features an emerald-cut center diamond on a thin diamond-studded band, set in platinum. The ring was reportedly co-designed by her husband (who also happens to be a jewellery designer) since he wanted to make sure she would love the style.Above: similar style platinum ring from Tacori ($4,290 for setting only)Natalie PortmanCredit – Isaac Brekken/Getty ImagesIt has been reported that Natalie’s husband was very involved in making sure that the jewellery designer considered what Natalie would want in her engagement ring such as recycled platinum for the metal, an antique old-mine cut diamond center stone, and certified conflict free smaller stones for the band. Above: similar style in platinum from Mark Broumand ($18,495)Priyanka ChopraCredit – Stephane Cardinale – Corbis/Corbis via Getty ImagesNick Jonas reportedly closed an entire Tiffany & Co. store in order to select the perfect engagement ring for Priyanka. It features a cushion-cut center diamond of approximately 5 carats with tapered baguette diamonds on the side, set in platinum. Above: similar style platinum ring from Blue Nile ($3,490)About Platinum Guild International (PGI)Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.In addition, PGI works globally with collaborative partners running extensive marketing programmes ithe four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.Purity Assurance ProgramPGI has partnered with TUV India Pvt. Ltd. to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.