Business Wire IndiaJohn Burke to Retire as CMO Bacardi
Ned Duggan Promoted to CMO BacardiĀ and Kathy Parker Expands her Portfolio
Bacardi Limited, the largest privately held spirits company in the world, today announces moves within its global marketing leadership. John Burke, Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited, will retire after more than 28 years with the company at the end of 2022. During his tenure, he led many of the companyās leading brands, including most recently BACARDĆĀ® rum, BOMBAY SAPPHIREĀ® gin, MARTINIĀ® vermouths and sparkling wines, and DEWARāSĀ® Blended Scotch whisky.
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Ned Duggan will be promoted to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. (Photo: Business Wire)
āJohn is an incredibly strategic marketer who has helped us reinvigorate many brands and keep consumer at the heart of everything that we do. He played an important role in creating a disciplined marketing organization focused on building capabilities and driving brand equity over the years,ā says Mahesh Madhavan, Chief Executive Officer of Bacardi Limited. āUnder his leadership, we have seen many magical moments for our brands. He leaves us having imprinted his mark in our story ā and a legacy he can be very proud of.ā
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āI am incredibly grateful for the many opportunities I have been given in my lifetime at Bacardi. I have had the opportunity to work with and learn from some remarkable people, and I hope I have been able to help them in return. I have loved nurturing our brands to make them stronger and see them grow,ā says John Burke. āI am very proud of what we have achieved together and wish Bacardi good fortune and continued success for the future.ā
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Following Johnās retirement, Ned Duggan will be promoted to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. Since 2017, Ned has led BACARDĆĀ® rum, first in market execution in North America and later globally from Bermuda as SVP. In addition to his continued leadership of BACARDĆ rum, he will add MARTINIĀ®, DEWARāSĀ®, WILLIAM LAWSONāSĀ®, DāUSSĆĀ® Cognac, among others. Nedās ascension is the culmination of a 17-year-tenure at Bacardi that began as an Assistant Brand Manager. His career has spanned assignments at regional and global levels working on many company brands, including DEWARāSĀ®, GREY GOOSEĀ®, BOMBAY SAPPHIREĀ®, OXLEYĀ®, ST-GERMAINĀ®, DāUSSĆĀ®, and others. Ned, who will relocate to London, will report to CEO Mahesh Madhavan and joins the Global Leadership Team (GLT).
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āI am incredibly honored and humbled to assume the role of CMO at Bacardi,ā says Ned Duggan. āI have spent my career at this company, learning from the best and I am thrilled to enter this next phase of my journey working to further develop and grow our renowned portfolio.ā
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Kathy Parker, President & CMO of GREY GOOSEĀ® vodka and the tequila portfolio, which includes PATRĆNĀ® and CAZADORESĀ®, will add BOMBAY SAPPHIREĀ® gin to her remit following Johnās retirement. Kathy is a member of the companyās Global Leadership Team and reports to CEO Mahesh Madhavan.
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About Bacardi Limited
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Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDĆĀ® rum, GREY GOOSEĀ® vodka, PATRĆNĀ® tequila, DEWARāSĀ® Blended Scotch whisky, BOMBAY SAPPHIREĀ® gin, MARTINIĀ® vermouth and sparkling wines, CAZADORESĀ® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSONāSĀ® Scotch whisky, ST-GERMAINĀ® elderflower liqueur, and ERISTOFFĀ® vodka. Founded more than 160 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on Twitter, LinkedIn or Instagram.
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