KickRummy Launches to Acquire the Growing Billion Dollar Rummy Market

Business Wire IndiaKick Games Studios’ newest launch KickRummy, built by Rummy and Poker veterans, is now out to capture the growing billion dollar real money gaming industry in India. KickRummy, available for Android devices, offers players the opportunity to play their favourite rummy games with millions of other players from around the Indian subcontinent in a safe and secure environment.
 
“We are thrilled to bring KickRummy to the Indian market,” said Kundan Kumar, CEO of Kick Games Studios Private Limited. “Within a few days of launch, we already have over 10,000 concurrent users playing on the platform. While the numbers are terrific, we were expecting somewhere around 20,000-25,000 users. But, I’m confident we’ll get there in the coming months. After analysing our competitors thoroughly we believe we’re closing the loose ends with stronger customer support and seamless payment cash-ins and outs.”
 
The KickRummy app features a variety of game variants of the classic Indian rummy game like points rummy, deals rummy and pool rummy as well as different stakes to cater to players of all levels. Players can also participate in free or cash tournaments and win prizes in the form of real cash.
 
The platform is currently offering an early bird offer of 300% Welcome Bonus for new players wherein players can get a bonus up to INR 30,000 on their first deposit using the code ‘KICKIT’. And, to top it off, KickRummy is also offering up to INR 35,000 for every referral. The people they refer also stand to earn up to INR 7,500 each.
 
KickRummy has also included a number of features to promote responsible gaming, such as the ability to set deposit limits and self-exclusion options. In addition, all transactions on the platform are securely processed using industry-standard encryption.
 
India serves around 76% of total rummy traffic in Asian markets and rummy accounted for 335 million U.S. dollars in India’s online gaming market in 2019. By 2024, this number is forecasted to grow to $1.4 billion roughly about a 250% increase. Revenue in the Card Games segment amounts to US$0.86bn in 2022. The market is expected to grow annually by 9.58% (CAGR 2022-2027).
 
“The gaming industry is one of the fastest growing segments of the Indian media and entertainment sector and we’re aiming at converting rummy gaming into a passive-income market for our players by introducing higher wager returns,” said Mr. Kumar. “We are confident that KickRummy will quickly become a favourite among Indian rummy players,” he added.